Download Ebook Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples
If you get the published book Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples in on the internet book shop, you may additionally locate the same trouble. So, you should move shop to shop Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples and look for the available there. However, it will certainly not occur here. Guide Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples that we will offer right here is the soft file idea. This is just what make you can effortlessly locate as well as get this Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples by reading this site. We provide you Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples the very best item, constantly and also always.
Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples
Download Ebook Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples
This is it the book Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples to be best seller just recently. We offer you the most effective deal by obtaining the spectacular book Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples in this internet site. This Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples will not only be the sort of book that is challenging to locate. In this web site, all kinds of publications are supplied. You could look title by title, author by author, and also publisher by author to find out the most effective book Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples that you can check out now.
Why need to be Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples in this site? Get much more profits as just what we have informed you. You can locate the various other relieves besides the previous one. Ease of obtaining guide Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples as exactly what you desire is likewise offered. Why? Our company offer you many sort of guides that will not make you feel weary. You can download them in the link that we supply. By downloading and install Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples, you have taken the proper way to pick the simplicity one, compared to the inconvenience one.
The Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples tends to be great reading book that is easy to understand. This is why this book Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples comes to be a favorite book to check out. Why don't you desire turned into one of them? You could take pleasure in checking out Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples while doing other activities. The presence of the soft file of this book Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples is kind of getting experience quickly. It includes how you should conserve guide Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples, not in racks obviously. You may save it in your computer system device as well as gizmo.
By conserving Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples in the gadget, the way you read will likewise be much less complex. Open it and also begin checking out Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples, simple. This is reason that we propose this Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples in soft documents. It will not disturb your time to obtain guide. On top of that, the on-line system will certainly additionally alleviate you to search Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples it, also without going somewhere. If you have link internet in your workplace, home, or device, you can download and install Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples it directly. You could not likewise wait to obtain the book Making Ads Pay: Timeless Tips For Successful Copywriting, By John Caples to send out by the vendor in other days.
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
- Sales Rank: #1448075 in Books
- Published on: 2013-02-08
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .54" w x 5.98" l, .77 pounds
- Binding: Paperback
- 258 pages
About the Author
Caples was vice president of Batten, Barton, Durstine & Osborn, Inc., retiring after 40 years of service. He is a member of the Copywriters's Hall of Fame.
Most helpful customer reviews
14 of 15 people found the following review helpful.
A must have!
By Mad Max
As a beginning copywriter, John Caples wrote what is probably the most famous ad of all time, "They Laughed When I Sat Down at the Piano..." With 31 years' experience and the same skill and imagination, he is also the author of this practical text on the question of central interest to all copywriters--What makes one ad pay, while another fails?
Caples analyzes the hundreds of successful ads quoted in this book, and the many side-by-side comparisons between two similar but not equally successful ads. In analyzing these examples, he isolates the essential appeal of the ad that made it a success. These analyses yield principles, procedures, tips and practical suggestions--each tested with 31 years' experience--that you can immediately apply to any copy assignment in any media and style.
All copywriters, from cub to chief, should find a spot within easy reach for this useful, practical text. For anyone who works with copywriters, or wants to know more about advertising, this is the best book around for describing clearly and factually what the copywriter is trying to do, what his problems are, and how he goes about solving them.
5 of 6 people found the following review helpful.
Classic Copywriting Guide
By Andrew Everett
John Caples was a pioneer of direct-response copywriting. In Chapter 8 he presents as series of paired ads which were tested, followed by analysis of why the winning ads outperformed. The winner often outperformed the other by a wide margin -- up to five times as many responses.
Caples emphasizes the importance of headlines throughout the book. "If the headline doesn't induce reading, it doesn't matter what the copy says. Because copy that isn't read, can't sell." He suggests starting the body copy by continuing the thought from the headline. "You will never lose a reader in the first paragraph by amplifying the idea which stopped him in the first place."
The author cautions that clever ads tend to underperform because they lose clarity. He observed that "so-called clever ads are sometimes published for products where it is impossible to check sales results from ads."
Caples retired as Creative Director of BBDO in 1982 after 56 years in the advertising business. The world has changed a lot since he wrote this book in 1957. While his ad copy is dated, his focus on copy testing and conversion is as relevant as ever. "Styles may change in advertising, but not the basic principles."
4 of 5 people found the following review helpful.
An incredible book that's still relevant
By Susanna Hutcheson
John Caples explains how he came to write his famous ad, "When I sat down at the piano . . ." and many other great little tidbits. He shares how to write effective headlines (make sure they build curiosity and offer a reward.) While I'm a seasoned copywriter and writer, I never tire of reading the masters. And Caples is certainly a member of that honored group.
This book is truly a gem. He discusses ads that worked and those that didn't. He discusses his own mistakes. Not many people would dare to do that. You almost feel you get to know the real John Caples in this book. It's a very honest book.
If you're a copywriter, you need to read it. If you don't, you're missing one of the greatest reads and some of the best lessons you could have. For the price of this book, you'll get a real education.
Highly recommended.
-- Susanna K. Hutcheson
Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples PDF
Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples EPub
Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples Doc
Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples iBooks
Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples rtf
Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples Mobipocket
Making Ads Pay: Timeless Tips for Successful Copywriting, by John Caples Kindle
Tidak ada komentar:
Posting Komentar